Strategic Marketing Plan Development

Often, the first step on the road to a strategic marketing plan is holding an intensive marketing charette with the entire team present. These workshops yield clear sales goals and the outline of a strategy for achieving them. We then begin writing the complete marketing plan, budget and timeline. At the same time, we begin implementing those strategies that cannot wait for the plan’s completion. Examples include logo creation, branding recommendations, press kit development, advertising, web site deployment and generating collateral materials.